If you think builders aren’t using social media, you might want to reconsider. According to separate recent online seminars by Internet marketing experts Mollie Elkman of Group Two Advertising in Philadelphia and Brad Bombardiere of Reality Concepts in Colorado, anywhere from 59% to 70% of home builders are using social media.
But using online marketing strategies such as social networking sites and service doesn’t necessarily mean builders and their firms feel confident about their efforts and comfortable with their results. Social media may be free, but many question the return on investment for a Facebook page. They wonder whether it’s really worth the time involved to tweet on Twitter. They shy away from blogging.
Such unease is understandable, especially after such a difficult downturn. But builders who want to thrive in the recovery need to know these new tools. “Social media is a shift in how people discover, read, and share news, information, and content,” said Elkman, whose Modern Marketing blog discusses this new world on Builder Online.
The good news for builders is that as social media and online marketing matures, it becomes much easier to chart, execute, and evaluate an online marketing strategy that works for your home building company.
This is an excerpt from an article that originally appeared in the April issue of BUILDER magazine. To read the entire article and get tips on what stepping into the world of social media, go to: http://ow.ly/1LF0w.
Copyright © 2005-2010 Builder Partnerships
