Formica Corporation has etched an image of innovation in the history of materials technology and modern design.
Our story began with transforming homes and businesses across America by inventing the first high-pressure laminate surface. With the addition of DecoMetal®, Solid Surfacing and breakthrough techniques in Formica® Laminate design and manufacturing, today, we remain a highly trusted and recognizable brand in the market.
In 2009, the inventor of laminate reinvented the surfacing material when it introduced 180fx™, the first laminate pattern to capture the true scale, striking color variations and veining of full-size natural granite slabs. Suddenly, laminate was not only the budget-friendly surfacing option; it also was a sought-after centerpiece in designer kitchens.
The innovation behind 180fx™ lies in its ability to reproduce granite patterns in five-foot designs instead of the traditional 18-inch patterns … something that has never been done before with laminate. To replicate these huge marble patterns, we sourced and photographed nine exotic granites and reproduced them at full scale. Enhanced with Formica Corporation’s Radiance™ finish – a shimmering, brilliant smooth-gloss look punctuated with 3D holographic facets that refract and reflect light – 180fx™ brings the luxurious look of stone and the practical advantages of laminate to kitchen countertops, islands, vanities and full-height backsplashes.
In just one year, 180fx™ is the fastest-selling laminate offering in Formica Corporation’s nearly 100-year history. As consumers have aspired to use granite, 180fx™ has become the practical and economical upgrade that still offers homeowners a “wow” factor. The 180fx™ Collection will expand in October 2010 to include four new designs suitable for both residential and commercial use.
With more than 230 colors, ranging from Solid Colors to Patterns to Woodgrains, and 11 finish options, Formica® Laminate is the surfacing choice for both homeowners and trade professionals. Visit http://formica180fx.com to view a video detailing Formica Corporation’s revolution in replicating the beauty of granite. Visit www.formica.com to view our complete product offering and to order samples.
Formica Corporation is committed to making sustainable principles and practices a part of everything we do. We strive to adhere to the highest ethical standards as we advance in our efforts to protect vital resources for future needs. Formica® brand high pressure decorative laminates have received FSC (Forest Stewardship Council) Chain of Custody certification and are GREENGUARD Indoor Air Quality Certified.
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICATM.
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