Benefits for Manufacturers

Improve communication with your buyers - Get your message out to the people that count!

Our builders represent over 100 companies throughout the US and Canada building nearly 25,000 units in 2007, many of whom you may not have access to through your existing distribution channels. By working with Builder Partnerships, you will be able to reach these builders directly. With the communication channels established through our organization, you can raise your product offerings from commodities to single source specs, and identify areas of resistance and obstacles to better market penetration.

Improve sales

Through Builder Partnerships, you can increase product awareness among our builders' organizations. We have respected independent industry professionals who deliver your message to the people who will specify your products in the homes they build. Our builders are local spheres of influence and are highly respected within their communities.

Gather reliable targeted market data for your products, and competitors

Through our database, we generate reports that are useful in analyzing market penetration for your products, as well as for understanding the total market share that your organization holds among the builder members.

Get market feedback from the product specifiers and users - your buyers

The program helps you identify areas of buyer resistance and obstacles to improved market penetration. We can assist in selecting builder participants and organizing logistics to run focus groups for new product and marketing initiatives.

Read a brief presentation of the program