Whizard Strategy is an expert in growing sales of our clients’ building material products through retailers, builders, contractors, architects and distributors.
We make our clients indispensible to the channel. Be it a builder, big box buyer, contractor, dealer or distributor, they can’t imagine doing business without our clients.
We optimize our clients’ channel marketing strategy using our Productrack process, which includes:
• Identifying key gatekeepers and motivating them to prefer our clients’ products
• Mitigating channel conflict
• Extending our clients’ marketing budgets by encouraging channel partners to use their own resources for product promotion
• Keep the discussion away from price by focusing on the channel partner’s growth
• Position our clients as category leaders, even if they’re not sales leaders
As our clients are focused on day-to-day concerns, we provide an outside perspective. We diagnose through interviews with key client executives, sales force, customers and prospects. We then marry this information with our deep industry knowledge to develop a set of key observations, which we use to develop a strategic recommendation within a realistic budget.
Read more about our team and get additional insights on our team members.
Want to learn more about Partnering with us? Builder Partnerships offers members a variety of ways to create strategic partnerships.