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Whizard Strategies

830 North Summit Street Toledo, OH 43604


Whizard Strategy is an expert in growing sales of our clients’ building material products through retailers, builders, contractors, architects and distributors.

We make our clients indispensible to the channel. Be it a builder, big box buyer, contractor, dealer or distributor, they can’t imagine doing business without our clients.


We optimize our clients’ channel marketing strategy using our Productrack process, which includes:

• Identifying key gatekeepers and motivating them to prefer our clients’ products
• Mitigating channel conflict
• Extending our clients’ marketing budgets by encouraging channel partners to use their own resources for product promotion
• Keep the discussion away from price by focusing on the channel partner’s growth
• Position our clients as category leaders, even if they’re not sales leaders

As our clients are focused on day-to-day concerns, we provide an outside perspective. We diagnose through interviews with key client executives, sales force, customers and prospects. We then marry this information with our deep industry knowledge to develop a set of key observations, which we use to develop a strategic recommendation within a realistic budget.

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